Temple University Athletics
Temple NIL: Built on Broad
WHAT IS NIL?
With the passing of Senate Bill No. 381 on June 30th, 2021, the Commonwealth of Pennsylvania ushered in a new day where student-athletes can profit off their name, image, and likeness (NIL). To maximize the opportunities created by this new legislation, Temple Athletics now offers resources, services, and educational opportunities for its 520+ student-athletes.
Built on Broad is a collaboration of Temple Athletics, the School of Sport, Tourism & Hospitality, and the Nancy & Donald Resnick Academic Support Center for Student-Athletes with the goals of:
- ensuring compliance with state law, as well as University and Athletics Department policy/procedure,
- providing foundational education for all student-athletes on name, image, and likeness,
- offer in-depth educational opportunities on brand development, monetization strategies, and content creation.
4 Cs of the Built on Broad Program
COMPLIANCE
Compliance Rules Education – led by Temple Athletics’ Office of Compliance & Student-Athlete Affairs, all student-athletes receive an overview of the Commonwealth law in their team’s beginning of the year meeting. This overview covers the Athletics Department and University policies and procedures for NIL agreements, as well as permissions needed for the use of Temple marks and facilities for NIL-related activities. Temple Athletics NIL Policy.
CLASSROOM
Student-Athlete Development & Professionalism – Offered through the School of Sport, Tourism and Hospitality (STHM), Student-Athlete Development and Professionalism is a three-credit hour course that not only introduces first-year students to the opportunities and rigors of higher education, but also introduces the concept of personal brand development of athletes. The course, developed by faculty from STHM, and staffed by Athletics and the Resnick Academic Support Center for Student-Athletes.
Through this required course, student-athletes learn about the importance of personal brand development, associated brands, personal finance, and compliance in relation to monetizing student-athlete name, image, and likeness. Overall, the goal of this course is to provide students with an understanding of the importance of professionalism and personal development.
Additional coursework, including an undergraduate NIL certificate is under development by the School of Sport, Tourism & Hospitality for students interested in more depth for their exploration of the name, imagine and likeness landscape.
COLLABORATION
Through strong connections and collaborations across Temple’s campus, Temple Athletics is prepared to evolve and grow its NIL services and resources for student-athletes as more and more opportunities present themselves. An aim is to create a cross-discipline center for all Temple students to receive support services critical to their personal brand development.
CONTENT
INFLCR Partnership – To empower Temple’s student-athletes with content and ensure compliance, Temple Athletics has entered a partnership with INFLCR - the “nationwide leader in athlete brand-building.” INFLCR not only provides Athletics staff with valuable tools for monitoring NIL transactions, it provides student-athletes with a one-stop-shop for digital content, on-demand education resources, social media value metrics, and NIL monetization opportunities.
Advance is an unbiased industry leader in Name, Image and Likeness Consulting, Education, Life Skills Development and Due Diligence Technology Solutions. Our team’s diversity and real-world experiences provide enhanced relatability and unparalleled engagement.
NBC Sports Athlete Direct is a program that student-athletes at Temple, Vanderbilt, and Notre Dame are able to participate in to assist in monetizing their Name/Image/Likeness. The program is a NIL marketplace and resource hub that will connect student-athletes with social media platform-driven advertisement campaigns while providing education related to name/image/likeness activities. NBC Sports Athlete Direct is available to student-athletes across all sports.
