Temple University Athletics
Temple Athletics Launches Social Media Rewards Program
9.7.12 | Football, General
University partners with Lodestone Sports in creative program to engage fans
PHILADELPHIA - Temple University Athletics has launched a new social media rewards program where fans can show their support for Temple Athletics through a combination of in-game social media campaigns, engaging teams on social networks and earning rewards through our new Owl Rewards program. All Temple fans are encouraged to sign up by visiting www.owlrewards.com.
Developed in partnership with Lodestone Sports, the leader in social media programs for college sports, fans receive points for participating in social media activities such as 'liking' Facebook posts, commenting, sharing, tweeting hashtags, re-tweeting, watching a Youtube video, checking in at Temple games and events on Foursquare or Facebook, or scanning student cards.
“This is a great opportunity for our fans to become more involved with our Athletics program,” said Scott Walcoff, Temple's Associate Athletic Director of Marketing/Promotions/Sales. “Since entering the BIG EAST Conference in Football, we've seen a tremendous amount of buzz around Temple. Creating this social media fan engagement program is a great and fun way to reward our fans for their loyalty, as well as utilize their support in an effort to promote our teams throughout the Delaware Valley.”
Fans can also gain points by taking polls, singing up for promotions, printing coupons and more on the Temple Athletics Facebook Page.
The program tracks overall point leaders, athletics leaders, student leaders and non-student leaders. In addition, fans can sign up for special promotions, coupons or become the Fan of the Week on team Facebook pages. This will allow Temple to create a unique experience and promotion for each team, drive awareness and rewards their super fans.
There will be grand prizes, giveaways and special fan experiences Temple Athletics supporters can earn through their social media activity.
“We are proud to have such a fantastic program like Temple Athletics as a partner,” said Mark Drosos, President of Lodestone Sports. “Their commitment to social media will prove to create an even stronger bond between the school and their fans while creating new relationships with local sports fans.”
This is just the beginning as Temple Athletics will be adding new social platforms, additional ways to earn points, as well as engage with teams and friends before, during and after games.
